Three elements that need to be considered for charging stations to be profitable

The location of the charging station should be combined with the development plan of urban new energy vehicles, and closely combined with the current situation of the distribution network and the short-term and long-term planning, so as to meet the requirements of the charging station for power supply. The following should be considered when investing in charging stations:

1. site selection

Geographical location: a business district with a concentrated flow of people, complete supporting facilities, toilets, supermarkets, dining lounges, etc. around, and the entrance and exit of the charging station should be connected to the city’s secondary roads.

Land resources: There is a large space planning parking space, and the parking space is controllable and manageable, avoiding oil trucks occupying space, and the parking fee is low or free, reducing the charging threshold and cost of car owners. It should not be located in places with low-lying outdoors, places prone to water accumulation and places prone to secondary disasters.

Vehicle resources: the surrounding area is the area where new energy car owners gather, such as the area where operating drivers are concentrated.

Power resources: The construction of the charging station should facilitate the acquisition of power supply, and choose to be close to the power supply terminal. It has the advantage of electricity price and allows the capacitor to be increased, which can meet the capacitor demand of the charging station construction

2. user

Nowadays, the number of charging piles is increasing all over the country, but the utilization rate of the charging piles that have been built is actually very low. In fact, it is not that there are few charging users, but that the piles are not built where users need them. Where there are users, there is a market. Analyzing different types of users allows us to understand comprehensive user needs.

At present, charging users of new energy vehicles can be divided into two categories: commercial vehicle users and ordinary individual users. Judging from the development of new energy in various places, the promotion of charging cars is basically started from commercial vehicles such as taxis, buses, and logistics vehicles. These commercial vehicles have a large daily mileage, high power consumption, and high charging frequency. They are currently the main target users for operators to make profits. The number of ordinary individual users is relatively small. In some cities with obvious policy effects, such as first-tier cities that have implemented free license benefits, individual users have a certain scale, but in most cities, the individual user market has yet to grow.

From the point of view of charging stations in various areas, fast charging stations and important node-type charging stations are more suitable for commercial vehicle users and have higher profits. For example, transportation hubs, commercial centers a certain distance from the city center, etc., can be given priority in site selection and construction; travel-purpose charging stations are more suitable for ordinary individual users, such as residential areas and office buildings.

3. policy

When entangled in which city to build a station, following the footsteps of the policy will never go wrong.

The development process of the new energy industry in first-tier cities in China is the best example of a good policy orientation. Many car owners choose new energy vehicles in order to avoid lottery. And through the growth of new energy vehicle users, what we see is the market belonging to charging operators.

Other cities that have newly introduced bonus policies related to charging facilities are also new choices for charging pile operators.

In addition, regarding the specific site selection of each city, the current policy encourages the construction of open charging stations in residential areas, public institutions, enterprises, institutions, office buildings, industrial parks, etc., and encourages the development of expressway charging networks. Considering these factors when considering site selection, you will surely enjoy more policy convenience in the future.